FTC Affiliate Disclosure compliance refers to the legal requirement for affiliate marketers and influencers to disclose any material connection they have with the products or services they promote or endorse. This is to ensure that consumers are aware of any potential bias or conflict of interest that may affect the authenticity or credibility of the endorsement.

The Federal Trade Commission (FTC) is responsible for enforcing these guidelines and ensuring that businesses and individuals comply with them. Failure to comply with FTC Affiliate Disclosure requirements can result in significant fines and damage to one’s reputation and credibility.

Here are some key points to keep in mind when it comes to FTC Affiliate Disclosure compliance:

  1. Disclose any material connection: If you have any type of material connection to the product or service you are endorsing, such as receiving payment, free products, or affiliate commissions, you must disclose this to your audience. This can be done through a clear and conspicuous disclosure statement, such as “if you purchase through my link to (brand) I will receive a commission.”
  2. Use clear and easy-to-understand language: Your disclosure statement should be written in plain language that is easy for your audience to understand. Avoid using technical or legal jargon that may confuse or mislead your audience. Clarity is key.
  3. Place your disclosure statement in a prominent location: Your disclosure statement should be placed in a location that is easily visible and accessible to your audience. This may include placing it at the beginning of your content or prominently displaying it in your social media posts.  If you’re using WordPress, it’s easy to set this up using a “reuseable block” in the Gutenburg Editor.
  4. Disclose in every post. You must disclose your material connection in every for profit endorsement you make, whether it’s in a blog post, social media post, video, or any other type of content.
  5. Monitor and update your disclosures: As your relationship with a product or service changes, you must update your disclosure statement accordingly. It’s also important to monitor your endorsements regularly to ensure that you’re in compliance with FTC guidelines.
  6. Combine your FTC Affiliate Disclosure and your Call to Action for best results.  Use a plain language disclosure that is in your voice and fun: something like “If you like the content here at (yoursite) you can help us out by clicking through our links to (brand) whenever you are shopping for fan gear.  When you do this, we’ll get a percentage of each sale and it will really help us out.”

In summary, FTC Affiliate Disclosure compliance is an essential aspect of affiliate marketing and influencer marketing. It helps to maintain transparency and integrity in the industry, and ensures that consumers are fully informed about any potential conflicts of interest. As an affiliate marketer or influencer, it’s important to understand and comply with these guidelines to avoid fines and legal repercussions, as well as to maintain the trust and loyalty of your audience.

More resources –

Affiliate Disclosure info from The Performance Marketing Association

The FTC’s Endorsement Guides – What are People Asking?

Tricia Meyer’s FTC Disclosure Blog Post (regularly updated)

We’ve got more great content on our affiliate program available on our YouTube page at https://www.youtube.com/fanaticsaffiliates